Automobile Industry | BMW replaces the new logo !
How will BMW change its logo in 2020 ?
Well-known German car brand BMW
Recently , along with their electric concept car i 4 ,
Released a brand new logo ,
Replaces the old logo that has been used since 1997 .
New logo /old logo picture show
Classic black ring is no longer
According to Jens Thiemer , BMW ‘ s Senior Vice President of Customers and Brands ,
The new brand design is to meet the challenges and opportunities of brand digitalization .
Concise handling of the new logo .
Is to adapt to the young user group ,
At the same time , the new logo is on the original logo .
The update also preserves BMW’s brand culture and content .
Launch of new logo
Hope to make the brand more open and intimate
In BMW ‘s 104-year history
The officially announced logo has undergone a total of 5 replacements .
For BMW , this bold move symbolizes its 103-year history while acknowledging the logo .
Committed to moving towards digital and sustainable development .
The transition period of the new and old logos will be replaced before the end of May this year .
At present , the official websites of some European regions have been replaced with new logos , but China has not yet updated .
In recent years , many brand logos have been replaced with 2 D flat designs .
Of course , some people may think that the logo will not be recognizable，
Some are not used for a while because they are used to seeing the old logo .
Although some features may be lost ,
Affected by the trend of simplicity , this design has even become a no-brainer .
Logo defines the importance of brand identity
Behind the changes in brand visual design is a major change in the automotive industry .
What do you think ?